Facebook's internal parameter: Means of Social Interaction is based on the correlation between the positive engagement on a post and the post's success;
Means of Social Interaction is incorporated in Facebook's auction and has a significant effect on a campaign's performance and overall revenue.
Most of us enjoy good banter and Facebook's algorithm is no different; it loves a
healthy debate and strives to act as a platform to nurture other peoples opions.
Publishers, when people engage with your content, you are acting as a catalyst to it
- ultimately helping increase traffic coming into the campaign, triggering the MSI metric,
and increasing your bottom line.
Every report our Lab releases is based on extensive research and experimentation;
in this report you will find several tests we conducted that prove the Means of Social
Interaction metric is correlated to the revenue generated on Facebook.